Loose Threads Inside The New Consumer Economy

On the 30th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Lona Alia, the founder of Style Lend, a company pioneering peer to peer fashion rentals. Many people know of Rent The Runway, the industry’s biggest rental company, which allows shoppers to rent clothing instead of buying it. Style Lend is a more decentralized version, where the company holds no inventory and takes advantage of the clothing people have in their closets. Think of it as Airbnb for clothing. On a macro level, the internet is starting to move towards more decentralization and renting, and Style Lend fits right into this evolution. I really enjoyed talking with Lona about her journey and how Style Lend is building out its platform to support its mission. The idea of cost per wear is alluring and it will have important effects for the industry, especially around sustainability. I’m excited to watch the company grow. — Show Notes — Style Lend https://www.stylelend.com/ Edited