Loose Threads Inside The New Consumer Economy

On the 26th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Alana Branston, a co-founder of Bulletin, a company known as the WeWork for retail that gives brands flexible options for showcasing their products. As legacy retail continues to struggle in the U.S., Bulletin is taking this space and repurposing it. Alana and her team believe that retail is far from dead, but it's fundamentally changing, and everyone from brand to landlords to technology companies need to rethink the experience from the ground up. Alana and I had a great talk about the non linear founding story behind Bulletin, the benefits of going through two different Y Combinator programs, how retail is turning into a marketing, not just a sales game, and where the company is headed after raising its first big round of funding. There are endless opportunities in the offline world for brands of all sizes. People often forget that retail sales still make up over 90% of all commer