Loose Threads Inside The New Consumer Economy

On the 25th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Yehua Yang, a co-founder of Pivotte, a brand creating performance apparel that women can wear in everyday life. Yehua started the brand after wanting the benefits of athletic fabrics found in yoga pants but in clothing that was more professional and work-ready. At the same time, brands were dabbling in this space by taking their men's clothes and making them in women's sizes, which created mediocre results. Yehua knew that the only way to make clothing women wanted to buy was to start designing specifically for them, which is why she started Pivotte. It was great talking with Yehua about the founding story behind Pivotte and how she is bootstrapping the brand as it continues to grow. Limited capital is often a blessing, and it sounds like they are making the most of everything they have to grow the brand the right way. This is the second edition of our Spotlight Series, which profil