Loose Threads Inside The New Consumer Economy

On the 24th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Olivia Wright, the founder of Rallier, a brand inspired by modern uniform dressing with a social mission that aims to decrease gender inequality in schools. Olivia founded the brand after hearing about how the presence of school uniforms dramatically increased the chances girls would attend school. She went to business school and then launched the brand, starting with the social mission and then working backwards. We had a great talk about the the brand’s launch; how it approach design and manufacturing; how it has explored different distribution channels, especially in person events; the power of word of mouth; and where the brand is headed. I’ve known Olivia since before she started the brand, and it’s been really exciting watch her build it over the last year. She’s taking a very sustainable and methodical approach to growing the company, which is paying dividends as she continue