Loose Threads Inside The New Consumer Economy

On the 19th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Rachel Shechtman, the founder of Story, a company that has the point of view of a magazine, that changes like a gallery and sells things like a store. Story is headquartered in a 2000 sqft store in Chelsea, Manhattan, and runs themed installations that change every few months. These installations feature everything from experiences to products to talks and events, acting as a lab that is merging the best of offline retail with the benefits of online media and commerce. Rachel has one of the more forward looking and open-minded perspectives on physical retail that I have encountered, and it was great talking with her about how Story is carving its own path in the dynamic retail landscape. We talked about the evolution of Story over the years and how it's used the limits of a 2000 sq ft space to make a massive, far reaching impact with brands and shoppers alike. Retail is not dead, it