New Aural Cultures Podcast

Guest host Lori Beckstead interviews Dan Misener, head of Audience Development at the branded podcasting agency Pacific Content, and host/producer of the delightful podcast Grown Ups Read Things They Wrote As Kids. Dan explains what branded podcasts are and the various considerations relating to connecting to podcast audiences, such as understanding 'podcast neighbourhoods', recognizing that a potential listener will see your podcast before they're able to listen to it, and that radio (and podcasting) is all about people talking to people about people. Episode notes: Guest host Lori Beckstead is an Associate Professor of Sound Media at Ryerson University in Toronto, Canada where she teaches podcasting, radio broadcasting, and other courses related to sound studies and audio production. Lori was a guest on a previous episode of New Aural Cultures, talking about using podcasting as a form of peer review, and about her research examining podcasting as a medium. Dan Miser's insightful writing about podc