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On this episode, we continue our conversation with DFSB Kollective President and Korean music industry expert Bernie Cho, who discusses glocalization, transmedia marketing, a post-TikTok world, and yes, Donald Trump’s Triller account. If you want to get a primer on Bernie’s story, the K-Pop business model, and what exactly a “hot city matrix” is, check out Part 1 of this two-part series.