Dream Life Is Real Life

Personal training and Health Coaching is in high demand right now- so how do you stand out and ensure you can actually make a living- both in the gym, and out of the gym? Our client, Gavin McHale and I dig into the marketing shifts all Health Coaches must make in order to hit the 6 figure mark in their business (in 12 months or less!)– How to structure your offer (hint: 10 packs and pay as you go will not work anymore)– The marketing tactics to get followers to become clients online– How to bring your unique voice to your content– Tips to raise above the noise online– How he earned $125,000 this year, taking more time off than ever (by choice, not Covid!) ABOUT GAVIN MCHALEAs a Kinesiology graduate, Gavin McHale followed all the rules. He got himself a good job, gained experience and launched his own personal training business in 2012. He quickly realized that following the traditional business model would lead to trading more time for more money.So, he struck out to find a better way. Over the course of 4 ye