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Many business leaders find that writing a book is an invaluable way to amplify their brand and share the benefits of their experiences with a wider audience than they could otherwise reach. Listen for tips on how you can take your idea to the written word and establish yourself as a thought leader in your field of expertise. View the full post and video here: http://snip.ly/62gth  Summary Many business leaders find that writing a book is an invaluable way to amplify their brand and share the benefits of their experiences with a wider audience than they could otherwise reach. It is surely no easy task to take on the challenge of being an author, especially when you are maintaining other business ventures at the same time. You will need a steely commitment to doing the work and a brutal eye for discerning what it is you have to add to an already crowded marketplace. Read on for tips on how you can take your idea to the written word and establish yourself as a thought leader in your field of expertise.