Ui Breakfast: Ui/ux Design And Product Strategy

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Mom Test, Workshop Survival Guide — Rob’s booksDEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)Authority — a book by Nathan BarryThe E-myth Revisited — a book by Michael E. GerberSense & Respond Press, Rosenfeld Media — tech-themed publishersThe Tiny MBA — a book by Alex HillmanThe Brain Audit — a book by Sean D’SouzaAlexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their bookwriteusefulbooks.c