Tech Interviews

More effective data analytics is part of most organisations plans, we see the ability to extract useful information that helps us make better business decisions as a crucial part of digital transformation into a more data-driven enterprise. However, perhaps it is not as easy as it sounds, many enterprises have had cause to re-evaluate their shift after their analytics projects failed to deliver the value they had hoped for, but why? This week’s podcast was inspired by a whitepaper I was sent, produced by Analytics company Aginity, the paper was entitled “Forget about AI and ML” which, while a provocative title, offered some interesting insights as it discusses how delivering an analytics project is about much more than technology and has much wider requirements from culture, to who we involve, to how we ensure we have the appropriate data to operate with. This is a topic that intrigues me, so joining me to discuss this in more detail is CEO of Aginity, Rick Hall, he has worked in the data analytics industry