Biv Today

The cannabis challenge: How do companies sell their cannabis brands in a highly regulated environment like Canada’s?

Informações:

Sinopsis

On BIV Today... Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles. Kirk LaPointe hosts, see more at https://biv.com/. See omnystudio.com/listener for privacy information.