Health Care Rounds

2:07 - 2:13 Scott: “It was originally sort of a hobby and a marketing effort to develop a brand in health care.” 16:22 - 16:25 Scott: “So I understood the niche marketing concept, being in a niche within health care.”19:10 - 19:18 Scott: “It wasn’t until 7-8 years ago when we started, you know, really thinking about this as a serious business, where somebody said, ‘Oh, you’re in business-to-business media.’” 24:28 - 24:51 John: “I just get the sense that there’s still this antagonistic relationship between pharmacy and Pharma. … Pharma has not been able to demonstrate the value that they bring to the table.”26:02 - 26:14 Scott: “There’s this constant issue with pharmacy officers of, ‘Are we getting the right drugs, or ... is somebody pushing us drugs that don’t really make a difference but have a huge impact on the cost?’” 27:59 - 28:03 John: “I think people are willing to pay for the game changers, [but] not so much for the ones where there’s that marginal benefit.”32:58 - 36:16 Scott: "How do you mix in you