Mike's Notes

Neville Isdell was the former chairman and CEO of Coca Cola. I found his book on accident, happily. Isdell's story isn't well known - or at least to me - and so his 'off the beaten track' experiences are extra valuable. What helped a kid born in Ireland, who grows up in Africa, starts his career in white South Africa and goes on to work in the Philippines and German succeed? There were five themes in my notes: 1/ Isdell was motivated by more than money. Once we take care of our basic needs (not our basic wants) we can focus on only the most important things. 2/ Isdell was "there." Being there is crucial to certain jobs. 3/ Isdell married the right person. I loved the story he told about the trip to their honeymoon destination. 4/ Isdell had clever red flags (though not as clever as David Lee Roth, who makes an appearance). 5/ Isdell ran red team meetings. Intro: BenSound.com Outro: K-391 Inspiration: http://amzn.to/29oOXcD Donation: http://cash.me/$mikedariano