Unthinkable With Jay Acunzo

In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account, social media presence, and dictionary brand -- yes, a beloved dictionary brand. Their success started with a simple aspiration that threw into question the most accepted approach to their marketing work. It all ended in a very personal place for the team. Meanwhile, story producer Andrew Littlefield goes exploring in New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.Finally, Tom Webster voices the dictionary.You can't make this stuff up! It's almost ... unthinkable? (No. Nope. No. I won't go there...) NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter MEMBER GROUP:Make What Matters is where marketers, freelancers, podcasters, writers, and creatives