Ad Age Marketer's Brief
Using EV charging as an ad network
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:00
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Sinopsis
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company’s network is a lot different than gas station advertising.
