Dream Life Is Real Life
Episode 92-Brand voice: How to name and share your brand authentically with Jossie Morrison and Hanna Hermanson
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:43:04
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Sinopsis
Jossie Morrison is a brand naming, strategy and language expert and Founder of The Brand Bulb! After being fed up with corporate life, she launched The Brand Bulb 2 years ago to offer proven strategies, positive creative coaching and practical courses to startups whose budgets and creative confidence might not be as big as their ideas.Jossie firmly believes that small businesses and startups make our world a more caring, creative and fun place to be. She’s here to help startups everywhere light up the world with their bright ideas.Tune in to learn:– Is a personal (e.g. Jossie Morrison) or a professional (e.g. The Brand Bulb) name better?– Jossie’s easy step-by-step process to define your brand voice and write in confidence – your unique voice, for your unique customers, without the headaches or creative agonizing– Tackling key issues e.g:– Personal brand name (e.g. Jossie Morrison) vs. Professional brand name (e.g. The Brand Bulb)– ‘I’ vs. ‘we’ as business-speak– How to easily write in a language which is YOU