Unthinkable With Jay Acunzo

Every creative person is trying to make what matters. The projects and jobs they pursue, the bosses or clients they like or dislike, and the works they admire -- it all comes back to that one idea. Not "rank #1" or "drive massive growth."Make. What Matters.I believe everyone has what it takes to make what matters, but we often stop or stagnate in our creative process. So what do prolific, thriving, ever-improving creators have in common? What does a healthy body of work require to create? Well, if we stop to consider what a body of work actually is, we'll notice something tiny, something we all grapple with, and something that, when you really distill creativity down to its essence, represents the ONLY thing that matters to us as creative people.The next rep.Welcome to a new journey, where each episode, we explore stories and ideas about reaching the next rep consistently, faster, and better. I have a TON more questions than answers at this point, but if we can learn what it takes or what successful creators