Ad Age Marketer's Brief
Why Goldfish turned to TikTok to court older snackers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:14
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Sinopsis
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.
