Mr. Suave's Mod Mod World

Here, finally, was proof that mod could mutate into a reflection of contemporary street culture and yet still retain its vital characteristics: confidence, defiance and an appreciation of a nice pair of shoes, all wrapped up in a cocksure bravado traceable all the way back to original ‘tacky herbert’ Jimmy Cooper. A booming Loaded magazine (run by Jam fans James Brown and Tim Southwell) happily ran fashion spreads of Liam-esque models in fishtail parkas and Hush Puppies and Oasis duly became the biggest band since The Beatles. Once again mod chic had officially became the nation’s leisurewear and outlook of choice. -- Mojo Magazine, 2004 In the early 90s American music ruled the airwaves internationally. Seattle had spawned the angrily apathetic punk-metal hybrid that was grunge, and the slacker sound had rolled right round the world. For every action there is a reaction. Britpop was that reaction. Blur front man Damon Albarn explained Britpop has a reaction to grunge's lack of style. The Britpop