Business Advisory News For Accountants

The first thing you need to do is to identify your target audience. What are their needs?  How can you build a better all-round commercial business relationship with them, so you can offer them additional services that will improve their bottom line and the overall value of their businesses? This doesn’t mean that you have to go out and start marketing to a whole range of prospects.  You need to look at your current client base first.  It’s a generally accepted marketing theory that acquiring new customers can cost up to 10 times more than the cost of retaining your current customers. http://blog.essbiztools.com/podcastshownotes/