I Make a Living

We know that certain industries thrived during COVID—home renovations and online shopping, anyone?—but there’s no denying that some sectors took a major hit. We got a call from Eve, an event planner wondering how she can move forward post-pandemic. Well, we brought in the capital-E expert to answer Eve’s question. David Tutera is best known as an event planner for the stars and reality TV show host. His full business is much more diverse, including industry training events, a partnership with Macy’s, a bridal boutique, and more. David’s work focuses on “the art of celebrations. Any celebration should be about joy, and that’s how I make a living.”David is the grandchild of an Italian immigrant, an entrepreneurial flower shop owner who taught David some of the basics of running a business. At the age of thirteen, David worked the phones at the shop, listening in as his grandfather ran the show. “He was giving me these nuggets of information” about the importance of respecting staff, profitability, and paying at