Ad Age Marketer's Brief
Rethinking women’s pro sports
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:37
- Mas informaciones
Informações:
Sinopsis
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.
