Makers Of Sport Podcast

"It's a right of passage to know that you're good at executing, but also challenge yourself to understand that at the very root of what we do as designers—whether our medium is physical, digital, websites, billboards or t-shirts—at the end of the day, design is a method of communication, and the design is a manifestation of that communication." riCardo Crespo is a world-class creative director and he is very secretive online. In fact, you won't find much on him at all and he prefers it that way. Referring to himself as a "creative ninja" (he is an MMA fighter), riCardo has worked at global agencies Saatchi & Saatchi, McCann Erickson, Chiat/Day; and he was the global chief creative for Mattel and 20th Century Fox before starting his own shop, Th13teen. riCardo enightens us in this episode with his incredible experience on the differences between branding, marketing & advertising and where they fit together as a part of a venn diagram; as well as why it all starts with brand & purpose. Crespo has an