Makers Of Sport Podcast

"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications." Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders & creative partners of Infinite Scale—join the show to tell the story of their environmental design firm. The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding their own design firm. Cameron & Amy discuss how they landed their first major project for a the NFL and shares a bit about their design and pitch process, including assessing a city and the opportunity for design. Additionally, Molly shares how they approach branding from a strategic and relationship perspective; as well as explains what a brand activation is. Amy gives us some insight into their work culture and why it is very important to growing and sustaining a reputable design firm. Lastly, we discuss ReScale;