Makers Of Sport Podcast

"It's not just how sports and technology intersect, but also the way that sport unites us as humanity, and what kind of impact it has on our culture, and what kind of impact our culture has on it... " In 2011, I attended South by Southwest Interactive in Austin, Texas. It was one of the greatest experiences of my professional life. In recent years, SXSW has launched a new convergence track called SXsports, a sports focused track on tech, business, data, media and more. On this week's episode, Head of SXsports Rebecca Feferman joined the podcast to talk SXsports and the future of sports & technology. We touch on Rebecca's past as a PR pro in Hollywood before moving to ATX during the recession & landing at SXSW. Rebecca gives us the low down on the history of SXSW and specifically where the idea for SXsports came from. We discuss the involvement of athletes & coaches in tech, VC and innovation when it comes to the #sportsbiz and learn about SXsports' mission to bridge sport & culture. Last