Digital Analytics Association

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demystifed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is a past president of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)