Deconstructing Dinner

Whopper Virgins Since early December, controversy has been strirring in newspapers and on Internet blogs about a recent marketing gimmick launched by Miami-based global fast-food giant Burger King (BK). The marketing ploy is called Whopper Virgins and is being waged via www.whoppervirgins.com as well as a series of television ads directing people to that site. So what is all the controversy? BK hired PR firm Crispin-Porter and Bogusky to take a film-crew and travel the globe. The purpose? To introduce BK's flagship Whopper hamburger to people in some of the world's most far-flung places. The film, which is posted on the Whopper Virgins web site, shows Inuit of Greenland, Transylvanian farmers of Romania, and the Hmong of Thailand as the subjects for the Whopper feeding experiment. It was hoped that Americans would be fascinated to see the reactions of such 'foreign' people tasting this homogeneous staple of American fast-food - the hamburger Deconstructing Dinner comments on these latest efforts by Burger Kin