Russ And Randy Podcast | Healthcare's Prescription For Web & Social

This is "Part 2" of Search Engine Optimization (SEO) for Healthcare.  Last week we introduced the concepts of Search Engine Optimization in Part 1 and how this increases your ability to achieve, and maintain, high rankings with the search engines. There are several components to SEO; 1.  Your content 2.  Your website 3.  Inbound links Today we are addressing only how to optimize your content - it's the most worthwhile. It's your content which separates you from your competition! Optimizing Your Content The key to getting your website ranked is your content.  It's the "secret sauce."  The best content gets the best rankings. There are no gimmicks or work arounds...none.  Your content needs to be relevant to your reader (so they want to read it) and also optimized (so the search engines rank it as high as possible). Remember, that as Google "owns" search and their quest is to provide the reader with the best answer to a question on the first query.  To achieve this goal, their search algorithm is designed to ra