Sourcing Matters.show

On episode 56 we welcome newly appointed CEO of AquaBounty, Sylvia Wulf for an engaging conversation that explores a new frontier of food production.  Wulf is an industry leader who's directly responsible for coaxing large scale production and distribution to become more sustainable, more responsible and more appreciative of market trends of a modern consumer over the last 25 years. Prior to AquaBounty, Sylvia was President of StockYards, SVP of Merchandising, and President of the Manufacturing Division for US Foods.  A $23 billion broad line foodservice distributor, US Foods is the the 2nd largest foodservice distributor in the US.  Wulf was responsible for the P&L of the $10 billion protein and produce categories and the $1 billion Manufacturing Division of U.S. Foods Meat, Seafood and Produce operations. While leading this anchor division, Wulf developed a source to sale strategic approach that not only improved profitability but drove growth in market share at 3X the industry average. In her numerous