Sourcing Matters.show

On episode 33 we welcome Ridge Shinn, CEO of Big Picture Beef - a businessman making us all more regenerative through a smarter regional production approach.  In 2010, Time Magazine cast Ridge as the original Carbon Cowboy. He lives that mantra everyday. It's as fundamental as investing in animal well-being for the betterment of our planet's and your health.  As the financial landscape in production continues to evolve, Shinn sees a sustainable business model for future meats being of more regional production - an approach that he believes others will soon follow. Founded in 2015 - Based out of Hardwick, MA - Big Picture Beef’s mission is to establish an environmentally sustainable and economically viable model of producing beef through managed grazing—no feedlots and no grain, ever. Shine & Big Picture envision a system that produces healthy animals, healthy food, healthy soils, and fair wages for farmers. "We work with numerous farms in the region that produce young stock according to our standards. T