Beyond The Beermat

There is no greater force than when the WWE machine gets behind someone. We may push back from time to time, but on the rare occasions that they decide to strap the rocket onto a given superstar at the exact right moment that we as an audience are primed for it; that’s when the magic happens. The Royal Rumble did a incredible job of putting Drew McIntyre over. It is one of the best instances of establishing a new star we’ve ever seen. The question hanging over this all now is how do you keep a guy like that hot? Given what we’ve see in recent years, do we even trust them to see this through? It’s a long road until Wrestlemania and we need to go all in and make sure the path is clear. Building up and setting off a genuine superstar is a very unique opportunity, Beyond The Beermat is here to give the roadmap to make it happen. Expect a lot of stops off at drinking establishments along the way.