Leaders Love Company

Customers don't want to be sold to. However, they do want to know about businesses that offer solutions to their problems.So how can you, as a business owner, craft your marketing and sales messages in a way that resonates with your prospective customers and gets them to take action? Through storytelling! I’m joined by leader, speaker, and Vice President of Products at Liquid Web, Chris Lema. Chris is a master storyteller with a story for every scenario. He shares a few with us in this episode and they will certainly change the way you think about sales pitches. What You’ll Learn in This Episode: Why most communication is forgotten within an hour and what you can do about making your message resonate If you improve memorability regarding your message, you’ll grow your business by simply doing that Attaching a new idea to a previous idea is how ideas and stories resonate with people. That’s why it’s important to tap into preexisting stories and ideas in order for your idea to stick The importance of storytell