Shout About London

For the first episode of the new series, we bring you Ludi and Ben Hopkinson, founders of the skate and beer brand Hop King. They talk us through creating their own pale ale recipe, aligning themselves with their favourite sport, and finding a site to launch their very own skate park – Hop Kingdom. They’re young, they’re creative, they know how to take a fall and get back up and, as you probably guessed, they do love a beer. 01:30 Shout About re-brand 03:37 Run through of the last series 05:31 This week on the show 06:18 Ludi an Ben join us 07:10 Ben H talks about how it all started 11:00 The craft beer trend 11:22 the craft beer and wagon 12:16 Nelson the dog 16:26 How to make a beer 18:58 Who owns the recipe of a beer when you make it 20:16 The brand and skateboarding 21:25 Content marketing 25:22 Looking for a site 30:10 Skateboarding for beginners 32:20 Costs, times and dates 33:10 Skate ambassadors 34:20 Street league skate boarding 36:40 The beer tasting competition 43:13 Coming up events 44:20 Recap of