Choosing Leader

Another way to think about the impact you want to be having - think about what you want to be known for over the course of your lifetime. The more clarity you have on what you want to be known for the more easily you can attract opportunities, make decisions, and convey your message. In this episode, Sarah is joined by Brigitte Lyons, the founder of B, a PR and digital marketing agency that helps forward-thinkers and purpose-driven companies refine their message and get media coverage. Sarah and Brigitte explore the power in answering the question What do you want to be known for? and different ways to make it easier to answer it. Plus some random riffing about choosing the unconventional path.