Optimized Geek | Reboot Your Life

What makes us behave the way we do? Why do our brains keep defaulting back to the same old bad habits? And why is it so hard to scrap those bad habits and replace them with new ones? Why can't we just stick with these new habits that we tell ourselves we want to form? Installing and uninstalling habits sounds easy, but boy, is it a challenge. Whether you want to hit the gym, wake up earlier, quit smoking, or simply be more productive at work, behavior change can feel like pushing against a brick wall. Or worse, pushing a boulder up a mountain.  For entrepreneurs, the stakes are even higher. Your habits determine your behaviors, which determine your outcomes, which determines your business, which ultimately determines your destiny. The secret to your destiny, the destiny of your wildest dreams is to start small, specifically with tiny habits. Today's guest on this episode number 210 is BJ Fogg, PhD. BJ is the top expert in the world when it comes to habits. He's the author of the upcoming book, Tiny Habits, d