Optimized Geek | Reboot Your Life

  Sally Hogshead is a branding expert and author of two New York Times bestselling books, Fascinate and How the World Sees You. Sally founded her own ad agency at 27 years old and has worked with clients like Nike, Godiva, Aflac, and Mini Cooper. Her program, How To Fascinate, makes her years of branding expertise available to individuals and small business owners. You can find Sally on Twitter as @SallyHogshead.   EPISODE Your audience is being distracted by an overwhelming amount of noise. You don't just need to draw their attention from your direct competition; you want them to listen to you when the whole internet is calling them. Sally Hogshead has created a complete system to help individuals and small brands stand out from the crowd.   We Discuss: How knowing your “wellspring” and “quicksand” can help you make the most of your time and gifts, and how to apply these principles when hiring new team members. The seven types of communication and why you need to know which one is right for your brand Und