Life By Design | The Podcast For Chiropractors

I received a special email in my inbox last week… It was an email I look forward to getting regularly and one I rarely, if ever delete without consuming. Most often this email is more than just a “good read”, it’s an email that instigates deep thought, introspection and in some cases a change or modified plan of action. You can thank marketer extraordinaire Dean Jackson for today’s podcast topic… What’s the type of practice most chiropractors are operating? If we’re honest (and I’ve seen the stats time and time again to prove it), most of the profession is aiming to see as many new patients as absolutely possible. Now that’s not a bad thing if you have the infrastructure to keep them and deliver an exceptional experience. Unfortunately, in most cases that’s absolutely not what’s happening! The majority NEED as many new patients as possible to make up for the lack of retention, the dilution of their fees and ongoing devaluation of their care process. Retention seems harder until you know more about what it tak