Life By Design | The Podcast For Chiropractors

This episode is an extra special one! I’m coming to you live from Life Con ’17…the annual live training event hosted by Life By Design. This years topic “The Chiropractic Sales Playbook” put a cap on our three year run addressing the trifecta of major areas your business needs to excel for long term success – Marketing, Sales and Retention. The concept of selling in health care is an especially sensitive topic and even more so in the Chiropractic profession. That made this first presentation so vital the outcomes for the rest of the event…I needed to set the stage for what was to come and ensure the attendees were interested in learning more and were ready to dig in to the content. What We Covered A way to view “selling” that requires only a simple shift in language but completely changes any business owner’s relationship with sales to a positive and profitable one. The actual, deep seeded reasons Chiropractors hate selling and why the premises are total BS. The fundamental traits that make up an extraordina