Innovation City

“Stop selling, starting helping. What is it that you could do right at the beginning to help me [the user]?” — Mike Grehan   Today’s guest is Mike Grehan, CMO & Managing Director at Acronym. Acronym - Search Agency of the Year - is the largest independent global search engine marketing firm. Mike sits down with the team today to discuss how he got started with search engine optimization, the most important SEO tools, AI’s increasing connection with SEO, understanding the buyer journey, creating useful content instead of just creating content for the sake of it, and more!