Innovation City

Being perfect is not the goal and it’s actually setting the bar pretty low for yourself. — Junior Lara   Today’s guest is Junior Lara, Host of Auténtico Podcast. Auténtico showcases bilingual Latinx professionals and small business owners through shared stories and lessons learned. Junior sits down with us to discuss starting the Auténtico podcast, creating connections within the Latinx community in St. Louis, the city’s changing view of the Latinx community, using the podcast to help Latino entrepreneurs scale their businesses, how to push through negativity to continue focusing on your goals, and more!