Innovation City

“Entrepreneurship has been a little glamorized… there’s a lot of grit and inconvenience in it. You’re delaying pleasure and tolerating pain. I think people need to understand that.” — Chris Nolte   Today’s guest is Chris Nolte of Per'La Coffee. Chris is Co-Founder and Managing Partner of Per'La Specialty Roasters, which just celebrated its 2nd anniversary and currently serves over 40 wholesalers. Chris’s background in business development, branding, and marketing made him a perfect fit when his friend Paul was looking for a partner on a new specialty coffee venture. Paul sent Chris a text to see if he was interested (on Chris’s birthday, no less!), Chris said yes, and Per'La Specialty Roasters was off and running. Find Per'La on Instagram at @DrinkPerLa.