Flipping Junkie - Danny Johnson - For Those Addicted To Flipping Houses

39: [Marketing] How to Determine Your Target Farm Area w/Lamar Cannon

Informações:

Sinopsis

Lamar Cannon is a real estate investor who loves to travel the world.  He set up his business to allow him to do deals no matter where he is on the globe.  His strengths are strategy, marketing and a strong mentality.  He enjoys experiencing new cultures, trying new foods, reading, writing poetry and playing basketball.   In today’s episode Lamar and I talk about how he goes about determining which part of a city to focus his marketing on.  He’s been investing in a lot of different cities outside of his home city of Austin, TX.    Investing in other cities forced him to develop a data-driven system to determine where to focus his marketing.   As a wholesaler (but almost equally as important for rehabbers), he wanted to determine which zip codes have the most action.   What he does is goes to ListSource.com and generates a list based on the following criteria:   1. Entire City (and surround areas) 2. Single-Family Houses Only 3. Last Sale Date within last 6 months 4. 99-100% Equity (shows most likely was cash