Tech In Chicago

Rebecca Sholiton and Nate Cooper are the Co-Founders of Wise Apple(formally Pak'd), a startup that delivers pre-made, customizable school lunches directly to families’ homes. They just announced their $3.6 million seed round led by Pritzker Group Venture Capital and Levy Family Partners with Chicago Ventures, Greycroft Partners, BoxGroup and Irish Angels also participating.  Wise Apple was also part of Techstars Chicago class of 2016 which included previous podcast guests Bright and PartySlate.  Use code "chicagotech" for $20 off your first week or this link for it to be automatically applied.    In This Episode You Will Learn: The inspiration behind Wise Apple How they made their first lunches How they collected 300 emails from interested customers on day 1 The importance of customizations to their business The value of hand delivering your orders and collecting feedback How they balance healthy and tasty for kids How a new porn site led to the name change What it was like working with the legenda