Custom Apparel Startups

How important IS the Product Page on your website? If you're relying on eCommerce for your income, and are running ads to pages OR relying on organic search, they're a big part of why your business will succeed - or not. So, Marc - what IS the product page? If you are going to spend the time and money online, do your best to make it RIGHT. If you want to create a good product page, you HAVE to follow everything on this list. Here are the 10 (plus one bonus) things you should do for every product page on your website. Know your goal - When someone lands on this page, what do you want them to do? Tell them what it is - Big and Bold, then short and sweet. Explain the product in a glance. Ask them to take action - clear and obvious - buy now, call in, live chat, complete form. Offer more info for those who want it - for many people the short and sweet isn't enough... so after the above. add more text, add videos, additional images, bullet lists of features. Address their concerns - If you know your customers, or