Custom Apparel Startups

We've been actually kind of BUILDING a Marketing Playbook over the past few episodes - not on purpose. Las episode we talked about identifying your ideal customer, and recently we've done podcasts on: Ecommerce sites: https://customapparelstartups.com/episode-130/ Turnaround strategies: https://customapparelstartups.com/episode-128/ Selling Conversations: https://customapparelstartups.com/episode-127/ Winning Sales Methods: https://customapparelstartups.com/episode-124/ During this podcast we'll be talking with Kelly Lawrence about the idea of an ACTUAL Marketing Playbook - or Business Playbook. What that is and why it just might be the key to long term growth for your business. Intro Kelly Lawrence from Lawrence Innovation https://www.linkedin.com/in/kellylawrence/ What is a Marketing Playbook? Okay - let's talk about this idea of developing the playbook by company size, because they're going to be quite different depending on where you are in your business life Bootstrap - Self-funded startup Big Starters