Custom Apparel Startups

Pricing is an EMOTIONAL thing for most small business owners. It's tied up with how you feel about money. About how much money it's okay for you to make. About feeling bad when you think you're charging too much. About your pride when you ARE charging too much, but need to make a change. The Impact of Pricing: I've told this story before. About the customer and the $8 DFX Shirts, but I'm going to tell it again because it should terrify you. Pricing too high is tricky as well. With price testing you may find that you make MORE money in the end by charging less for specific items. In the rest of this podcast we're going to explore price testing strategies the let the market tell YOU how much you should be charging. And taking all the emotions out of it. (or at least as much as you'll let it) 1. The "Tipping Point" Method - Raise your prices incrementally until you see your customer leave. 2. New Product Change Tactic - As you bring in new blanks, new products or new designs you introduce them at