Custom Apparel Startups

You’ve selected your target market – Episode 101 – and you’ve put a marketing and advertising plan in place – Episode 102 – but tied up into both of those things, and something that will absolutely make a difference in your long term success is Lead Capture. Simply put: How do you get people’s information so you can market to them? What do you do with that information.. so you can market to them? But first, YOU have to embrace the reason you want to collect people’s name email address. It’s so you can email them. Why do YOU want to email them? So you’ll be more successful and make more money. Because you understand that email marketing is what drives a huge amount of retail success. Look at your own email inbox and think about how often that’s inspired you to buy something. Why do THEY want you to email them? Because they’ll save money. (Sale) They’ll learn about the latest products/options (exclusivity, prestige). So they won’t forget.. something. (Holidays/Gifts/Occasions) Gut Check: Go back to your e