Custom Apparel Startups

After listening to the past two episodes you might find you have a few competitors that are clearly going to be long term struggles for you. They might have a great formula down for business practice, production, sales, pricing, etc. These competitors might be right in your vertical market or maybe is a market close to yours. You may sell spirit wear, and they focus on sports uniforms. You might deal with dance, and they deal with ice skating. You may sell corporate wear, and they do as well but offer a different decoration method. Screen printing vs embroidery. Either way, they are here to stay and you might have to go head to head with them on some sales. What else can you do? Turn your competitor into a partner So first why should you? Aren't they the enemy!? It makes you look like a good company/person If you and your competition are friendly, customers will trust you are a good business/person. "Oh, yea... Marco from The Print Shop. Yea I know him, we have worked together on projects..." If yo