Custom Apparel Startups

After listening to Episode 96 you should have a great insight on your competition. Chances are there are many custom apparel shops in your area, but only a few seem to be direct competition. Holding tight to your business structure and running a great business should put you on the path to leading the pack. These include: Mastering your craft Having awesome customer service Delivering orders correctly and on time Balancing the right price for the right product Have a solid sales / marketing plan The above are essential to leading the pack of your competition. If you are lacking in any of the above, spend the time and effort to take things to the next level. (you can try listening to more podcasts first, as we cover all of these topics) However, sometimes it's not that simple. What happens when the competition is so much better at all of the above? For example, imagine you own a small donut shop. You make some delicious glazed donuts and people line up every morning to get their coffee and breakfast. One day